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Profile Summary

Mark Lucas is the Chairman of LAW and a grand old man of British agenting.

The firm’s practice of not disclosing client lists by agent, and of offering only the most cryptic of blurbs on each agent, makes it generally very hard to ascertain what each agent does and does not relish. With Lucas, however, it’s rather clearer to discern an overall palette.

He is vigorously commercial in his tastes, and is known particularly for his ability to package up individuals and stories, using ghostwriters if need be. Those might well be standard-issue celebs (Geri Halliwell and Robbie Williams being two of the most obvious examples), but he’s also represented ordinary people with extraordinary tales – for example, Johnson Beharry the Grenadian-British soldier who won a VC in Iraq. Lucas will certainly handle such stories if submitted to him direct, but he’ll also go out and make them happen, using his own formidable range of contacts.

In a, now quite old interview, Lucas is quoted as saying: ‘“There is still this curiously old-fashioned view that ghosted books are of an inferior quality. But why?" asks Mark Lucas, who represents a stable of ghost writers at Lucas Alexander Whitley. "A terrifically good cricketer doesn't make his own bats, so why should terrific protagonists necessarily be able to write?"”’

Lucas also represents Andy McNab and Kate Mosse – again typifying his interest in big stories with obvious commercial potential. Other known clients include Katharine (“Rose of Sebastapol”) McMahon.

Lucas is regularly named as one of the fifty most influential people in the world of books.



Detailed data

Agency:
LAW Agency
Agent since:
1992
Short biography:

Born in 1951, Mark Lucas is one of the founding partners of LAW (Lucas Alexander Whitley) Agency. He co-founded LAW after four years working at the June Hall Literary Agency. He has won a Nibbie award for his work as an agent. Clients and colleagues have this to say about him: Kate Mosse - "Fiction, non-fiction, memoir, sport, history, autobiography, Mark is an exceptional agent, someone who is both a brilliant negotiator - brokering the right deal for both author and publisher (so both think they've got the best of the bargain!) and a principled, clever editor, with a meticulous eye and an ability to coax the best out of his authors until a script is as near perfect as it can be. He works hard - too hard - and, at the same time, makes the process enjoyable. What is even more remarkable is that ML is as enthusiastic about writers and publishing now as when I first met him back in the dizzy days of the 1980s. There's no one with whom I'd rather work - and know all his clients feel the same! Viva LAW!". The highly experienced publisher Patrick Janson-Smith offers these words of praise: "I've known Mark for more than half my lifetime. The awful truth is he's an ace agent, someone who can turn base metal into gold by a combination of a sharp editorial eye and a remarkable ability to talk up a book project."

Client list status:
Open to new clients
Genres this agent is interested in:
Young adult fiction, Children's picture books, Children's fiction, Children's & YA non-fiction, Travel, Science, Politics, society & current affairs, Other non-fiction, Religion, Mind, Body, Spirit, Memoir and autobiography, Food and Cookery, History, Women's fiction, Paranormal romance, Horror, Historical fiction, Genre romance, Erotica, Crime, thriller, action, General Fiction, Literary Fiction
Authors & books liked:

Lucas represents high profile clients like Andy McNab and Kate Mosse. An Evening Standard piece on the most powerful people in publishing says of ML that, "He has built a reputation for publishing the hard boys of the thriller market, including former SAS soldiers Andy McNab and Chris Hunter. But his real skill is at marrying ghostwriters with the right client to create lucrative media brands." A similar type of piece in the Guardian agrees with that kind of write-up, saying, "Instead of waiting for manuscripts to land on his desk, the resolutely commercial Lucas specialises in 'packaging' bestselling books: putting together someone in the public eye with the right ghostwriter and editor. These can be pop stars such as Geri Halliwell and Robbie Williams, but they are often 'real' people with extraordinary lives, such as Jane Tomlinson, who ran three marathons after being given six months to live, and Johnson Beharry, who won a VC in the Iraq war."

Other loves & passions:


How to make a submission:
Agency standard. No email submissions. By post to: Submissions, 14 Vernon Street, London, W14 ORJ
Other advice and background:

Don't write all the novels inside you at once, he counsels. If you have a store of good scenes and ideas that aren't pertinent to your current project, don't try to shoehorn them in. Save them for another book. To an extent, Mark believes in the old maxim that authors should 'write about what they know'. Perhaps not necessarily in terms of setting and plot, but certainly in terms of characters and how they interact. The reader doesn't have to have shared the experience, but they should be able to imagine themselves in it.

Attends Festival of Writing or other WW events?
Yes
Follow on Twitter:
Does not Tweet
Interesting links:
http://talltalesandshortstories.blogspot.co.uk/2009/05/bits-and-pieces-and-in-between.html
Clients:
Full agency client list: Serena Allott, Yvonne Antrobus, Chris Ayres, Steve Backshall, Rosemary Bailey, Jonny Bealby, Mara Bergman, Frank Broughton and Bill Brewster, Will Birch, Blue Mountain Music, Adrian Boot, Tracy Borman, Tim Bouquet, Jeremy Bowen, David Boyle, Tom Bradby, Lesley Bremness, Carrie Bright, John Bryant, Elizabeth Buchan, Stephanie Calman, Paul Cartledge, Linda Chapman, Richard Chapman, Tim Clayton, Alex Cliff, Stephen Cole, Ben Collins, Tim Collins OBE, Conde Nast , Nick Cook, Bill & Laurel Cooper, Phil Craig, Robert Crampton, Chris Craymer, Gillian Cross, Nick Danziger, Darlow Smithson Productions, Josceline Dimbleby, Diverse Productions, Hugo Dixon, Ruth Downie, Andrew Eames, Lucy Edge, Vicki Edgson, Tracy Edwards MBE, Niall Edworthy, Robin Eggar, Giles Emerson, Harry Ferguson, Ruth Field, Mick Flynn, Ben Fogle, Martyn Forrester, Kate Fox, Annelise Freisenbruch, Frank Gardner OBE, Margaret Gaskin, David Gatward, Anton Gill, Jonathon Green, Tim Griggs, Daniel Hahn, Nicky Hambleton-Jones, Andy Hamilton, Caroline Hamilton, Willie Harcourt-Cooze, Toby Harnden, Kate Harrison, Tom Hart Dyke, Louise Harwood, Nigel Havers, Humphrey Hawksley, Veronica Henry, Molly Hopkins, Richard Hoskins, Chris Hughes, Bettany Hughes, Simon Hughes, Beverley Hughesdon, Chris Hunter, Elizabeth Ironside, Robin Jarvis, Mark Johnson, Gillian Johnson, Christopher Kelly, Colonel Richard Kemp, Gene Kemp, Felicity Kendal CBE, Sarah Key, Sophie Kinsella, Miranda Krestovnikoff, Chris Laoutaris, Deborah Lawrenson, T.S. Learner, Stephen Leather, John Lewis-Stempel, Lion Television, Tim de Lisle, Penny Little, Sam Llewellyn, Giorgio Locatelli, Michael Longley, Henrietta Lovell, Jonathan Lynn, Kim MacQuarrie, Ed Macy, Charlotte Madison, David Matthews, John McCarthy CBE, James McConnel, Neil McCormick, Mark McCrum, Anthony McGowan, Katharine McMahon, Miranda McMinn, Andy McNab, Jennifer McVeigh, Livi Michael, Rosalind Miles, Adele Minchin, Michelle Misra, Amanda Mitchison, Chris Moon MBE, Marc Morris, Greg Mosse, Kate Mosse, Simon Napier-Bell, Helen Nathan, Julie Nicholson, Sarah Oliver, Byron Ousey, Jane Owen, James Owen, Sheila Paine, Matthew Parker, Imogen Parker, John Peters, Margaret Pinder, Scroobius Pip, Saviour Pirotta, Justin Pollard, Chris Priestley, Peter Radford, Susi Rajah, Phil Rees, Philip Reeve, Janet Reibstein, Howard Reid, Susan Reuben, Bruce Reynolds, Paul Richardson, Ricochet, Mary Riddell, Chris Riddell, Elizabeth Rigbey, Jean Ritchie, Linda Caine Robin Royston, Michael Robotham, Betty Rowlands, Margaret Ryan, Chris Salewicz, Richard Sanders, Jasvinder Sanghera, Les Scott, Sara Sheridan, David Shukman, Lucy Siegle, John Simpson, Nigel Slater, Peter Snow, Justin Somper, Ed Stafford, Daniel Start, Angie Stevens / Doodlemum, Paul Stewart, Lazlo Strangolov, Paul Strathern, Dominic Streatfield, Red House Television, Bruce Thomas, Ronnie Thompson, Tony Thorne, Matt Thorne, Anthony Thornton, Jane and Mike Tomlinson, Martin and Simon Toseland, Simon Toyne, Paul Trynka, Elizabeth Turner, Dan Waddell, Jeremy Wade, Terry Waite, Wall to Wall, Geoff Waring, Sarah Webb, Alison Weir, Judy Westwater, Rowland White, Matt Whyman, Madeleine Wickham, Andy Williams, Adam Williams, Andrew Williams, Matthew Wilson, Wingspan Productions, Dave Woods, Ceri Worman, Michael Wright and Jan Younghusband.
Full client list:
http://www.lawagency.co.uk/index.php?page=writers&sub_page=alpha
Email address:
mark@lawagency.co.uk

Agents of: LAW Agency

Agency details

Website:
http://www.lawagency.co.uk
About the agency:
LAW is a successful and creative London-based firm which represents its varied client list internationally. Our clients feature regularly on bestseller lists worldwide as well as in the press and are often to be seen and heard on prime-time media. We are a full member of the Association of Authors' Agents and are active in all areas of rights representation.
Address for submissions:
No data
Office address:
14 Vernon Street London W14 0RJ
Email address:
No data
Phone number:
020 7471 7900
Number of agents:
7
Accepts email submissions:
Yes
Submission type:
Standard (Letter + Synopsis + First three chapters)
Further submission info:
We only accept proposals or submissions through the following: lawagencysubmissions@gmail.com - for general submissions lawchildrenssubmissions@gmail.com - for children's, YA and artwork submissions Please note that if you feel that your work is particularly well suited to one of our agents, you are welcome to address your covering letter to that agent and we will endeavor to ensure that your work is passed onto that agent's office to be reviewed. If you are not sure where your submission should be placed you can simply address your letter to 'LAW Submissions.' Either way, all submissions must be sent to one of these two email addresses. Your submission should consist of the first three chapters or first thirty pages of your manuscript (if the work is for young children and consists of no more than 1,000 words please send the complete text), and a short synopsis (not longer than one side of A4).
More info on this agency:
Lucas Alexander Whitley is active in all areas of representation (including speaking, licensing, brand, film and television deals) and operates with individuality and commitment. Small enough to be friendly, big enough to operate effectively in a global market, always imaginative, we not only look for the best deals for our clients but also plan their long term careers.
Average response time:
8 days
Agency Transparency Index:
48/100
Member of the AAA:
Yes
Overseas offices:
None
Accepts overseas writers:
No
Follow on Twitter:
None
Latest news:
http://www.lawagency.co.uk/?page=news
More about the agency:
LAW is a successful and creative London-based firm which represents its varied client list internationally. Our clients feature regularly on bestseller lists worldwide as well as in the press and are often to be seen and heard on prime-time media. We are a full member of the Association of Authors' Agents and are active in all areas of rights representation.

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